Founded in 2011 by long time friends Sean Josephs, Charles Fulford, and Jay Peterson, Pinhook started with a shared vision to bring a fresh take to bourbon. Driven by curiosity, they set out to tease the best qualities out of every barrel they would encounter, and build a whiskey around the results. Each brought different skills to the table: Sean, a certified sommelier with an extensive knowledge of American whiskey; Charles, an expert in design and branding; and Jay, with deep roots in business and the horse industry. Despite their varied backgrounds, they all had one thing in common: a love for American whiskey.